Bridgestone develops ultra high performance potenza sport for the new audi e-tron gt family

Bridgestone Potenza Sport

Explore the ultimate in tyre performance with Bridgestone's Potenza Sport, tailored for the Audi e-tron GT. Each tyre is designed to provide unmatched handling and grip, ensuring a thrilling ride in any condition. Experience enduring quality designed to last, making every journey a pleasure.

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has once again teamed up with Audi to create a bespoke tyre for the new Audi e-tron GT family. This collaboration continues a long-standing partnership between the two companies, with nearly every fifth Audi sold globally equipped with Bridgestone tyres.

The latest product of this partnership is the Bridgestone Potenza Sport A premium tyre. Designed to enhance the high-performance capabilities of the Audi e-tron GT, this tyre has been rigorously tested and certified to meet Audi’s demanding standards for performance, safety, and sustainability.

A Tyre Designed for Electric Performance

The Potenza Sport A is Bridgestone’s first mass-produced tyre to incorporate 55% recycled and renewable materials, making it a sustainable choice for eco-conscious drivers. It also offers exceptional energy efficiency and extended battery range, thanks to its EU label A grade in rolling resistance. Regarding safety, the Potenza Sport A delivers an outstanding wet grip, ensuring optimal control in all weather conditions. Its unique tread design, reinforcement technology, and carcass design are specifically tailored to the e-tron GT, providing exceptional handling, performance, and ride comfort.

A Commitment to Sustainability

Bridgestone’s ENLITEN Technology, used in the Potenza Sport A, helps to reduce the tyre’s environmental impact by improving energy efficiency, reducing noise, and using recycled and renewable materials. This aligns with Bridgestone’s ambitious goal of using 100% sustainable materials by 2050. The Potenza Sport A is a testament to Bridgestone’s ability to combine sustainability and performance, making it the perfect choice for drivers who demand both. The tyre is available in multiple sizes and is manufactured at Bridgestone’s cutting-edge plant near Rome, Italy, which is ISO 50001 certified for efficient energy management and uses 100% renewable energy. 

By partnering with Audi to develop the Potenza Sport A, Bridgestone is demonstrating its commitment to providing innovative, sustainable tyre solutions that meet the needs of today’s electric vehicles.

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